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Home > Weight Loss News > Beauty and Fashion Fanatics Flock to New Women's Website
Beauty and Fashion Fanatics Flock to New Women's Website
Since debuting Dec. 5, online magazine Beauty Addict has attracted thousands of unique visitors and page views. The site, which focuses on beauty, fashion and fitness, offers feature stories, interviews, product reviews, a daily blog, a weekly newsletter and more.
(PRWEB) December 12, 2005 -- Do you spend hours at the makeup counter testing new products? Are you always on the lookout for the latest cosmetic advances? Do friends rely on you for the scoop on celebrity, runway and fitness trends? If so, you’re a beauty addict, and you’re not alone, according to a new online magazine of the same name, Beauty Addict.
The site, which launched just one week ago, has already garnered a significant following among women ages 18 to 45.
"We're thrilled with our results so far," says business-development manager Mike Grossman. "We’ve received overwhelmingly positive feedback from industry professionals, the media and, most important, site users."
Regarding Beauty Addict's unique offerings, editor-in-chief Tara Mattarazzo summarizes: "We wanted to create a supersite that would combine the editorial range of a print magazine with the speed, fun and responsiveness of the Web. Although there are numerous beauty and fashion sites out there, none provides everything we offer, free of cost, in a single destination for a national audience."
Among the site’s community-oriented features Mattarazzo points to its message boards, reader polls, free giveaways and Rant & Rave database, which "gives users the power to review beauty products for themselves and share their findings." In addition, the site includes expert how-to’s, an emerging fashion designers’ section and photo spreads with "real women from all over the country," she says. "They represent a variety of backgrounds and sensibilities, but they all share a common love of beauty and fashion."
The December issue includes an exclusive interview with hairstylist Jonathan Antin, a holiday gift-giving guide, profiles of popular beauty brands Origins and Tarte, and featured articles on anti-aging technologies, mineral makeup, winter skin care, hair-color trends and more.
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