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2nd Wind Exercise Equipment Expands with New Store in Kenosha, Wisconsin


Minneapolis, MN (PRWEB via PR Web Direct) November 4, 2005 -- 2nd Wind Exercise Equipment, Inc., today announced the opening of the 14th store in Wisconsin and unveiled plans for additional Wisconsin retail locations. This latest addition to the company's expanding retail presence will be the company’s 52nd Midwest location and will be the flagship retail fitness store in the area.

The new store has specialty cardio, strength and accessory departments for one-stop fitness shopping, staffed by certified fitness consultants who are passionate about their customer’s health. 2nd Wind offers an array of popular home gym equipment including treadmills, elliptical trainers from top brands including Life Fitness, Nautilus, Bowflex and much more.

"2nd Wind offers a unique environment," said 2nd Wind President and CEO Dick Enrico. "Our customers come to 2nd Wind for a life changing experience, an opportunity to learn from the experts and to find the top exercise equipment products that aren’t available in any other retailer."

With a broad and deep selection of new and used fitness equipment and the most respected brands in each category, 2nd Wind fitness associates can share experiences and knowledge and offer shoppers specific insight about these products to achieve their goals.

"Our staff of experts will be readily available to answer questions, offer helpful tips and demonstrate the latest in fitness product innovations," said Kevin Hogan, Store Manager.

When purchasing home exercise equipment, people should take several things into account to ensure they purchase equipment that is right for them. They need to know if they want to increase their aerobic activity, or if they are working towards building more muscle mass. Several things to keep in mind when selecting home exercise equipment:

• Know your fitness goals and know your budget
• Consult with fitness experts or personal trainers to choose the equipment best suited to your fitness goals. Each 2nd Wind sales consultant is a certified personal trainer and can help customers make the right decisions
• Try out the equipment before you spend your money. 2nd Wind has demonstration pieces available for use.

The new Wisconsin 2nd Wind Exercise Equipment store is located at 5902 75th Street in Kenosha just across the street from the Speedway gas station.

About 2nd Wind:

About 2nd Wind Exercise Equipment
2nd Wind is the Midwest’s exclusive dealer of new and used exercise equipment lines, which include Life Fitness, Parabody, True, Hoist, PaceMaster, Vision, Octane, and a host of others. Now with 54 retail stores and an "award winning" commercial division, 2nd Wind has become one of the most successful and largest fitness dealers in the U.S. with projected sales this year in excess of $70 Million.

2nd Wind also offers a free VIP program that offers free personal training, healthy recipes, fitness articles and exclusive discounts on top home fitness equipment.


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