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Sciona Announces Immediate Availability of Cellf™ Genetic Assessment Kits Through Its Website


New genetic assessments give you personalized health and nutritional recommendations based on own DNA.

Boulder, CO (PRWEB) November 2, 2005 -- Sciona, Inc. today announced that its Cellf™ Genetic Assessments are now available for purchase directly through the company’s web site at Sciona.com. The Cellf Genetic Assessment is a DNA, diet and lifestyle assessment test using human genetic information to identify and potentially help manage the risks associated with heart health, bone health, antioxidant and detoxification, inflammation, and insulin resistance.

Based on the science of nutritional genomics, Sciona's Cellf Genetic Assessments analyze your DNA, diet, lifestyle and nutritional supplementation using a proprietary software program to generate a completely confidential and highly personalized report filled with valuable information and an Action Plan that may help you to manage your potential risk of negative health -- all based on your personal DNA.

The five Cellf Genetic Assessment kits now available to consumers online include:

* Antioxidant/Detoxification Assessment;
* Bone Health Assessment;
* Heart Health Assessment;
* Inflammation Assessment; and
* Insulin Resistance Assessment.

Beginning in August of 2005, Sciona introduced its Cellf Genetic Assessments in several brick and mortar retail markets including eq life, PrairieStone Pharmacies in Lunds and Byerly’s markets, Pharmaca Integrative Pharmacies, Hy-Vee, and Ukrop’s. For those individuals not living near one of its retail partners, the online retail opportunities through sciona.com provide direct access to purchase Cellf Genetic Assessments, in addition to in-depth information about the genetic assessment tests and the science behind nutrigenetics.

The Cellf Genetic DNA Test is Simple and Confidential

For the first time, you can collect a sample of your DNA using a simple cheek swab and complete a diet and lifestyle questionnaire at home. After sending in your information, you will receive a highly personalized and completely confidential nutrition and health assessment based on your genetic profile that you can review with your, doctor, pharmacist or other qualified healthcare practitioner.

Nutrigenetics refers to the interaction between genes, diet and lifestyle. Individuals often inherit genes which put them at higher risk of negative health conditions. Since an individual's genetic makeup is fixed at birth, a person may be able to alter their diet or lifestyle to significantly reduce the risk of developing certain common health conditions including cancer, heart disease and diabetes. This is the core concept behind nutrigenetics.

The benefits and associated market opportunities from advanced nutrigenetics can be:
- Personalized diets
- Healthier diet information
- Custom vitamins
- Advanced nutritional products
- Medical nutritional supplements
- Custom nutritional supplements

About Sciona
Sciona is a privately held, international company that provides personalized health and nutrition recommendations based on an individual's diet, lifestyle and unique genetic profile. The Company has created a powerful set of tools that enable consumers to harness the scientific information uncovered in the Human Genome Project. Sciona is headquartered in Boulder, Colorado with offices in Europe, and research facilities in New Haven, Connecticut in the Yale University Research Park.


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