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Vegan Willy Wonka Launches Magical, Healthy, Sugar Free, Dairy Free Chocolate with Essential Fat Nutrition


(PRWEB) October 13, 2005 -- Plamil Director Adrian Ling is keeping the Willy Wonka-esque innovative traditions burning brightly at the Plamil vegan chocolate factory at Folkestone in Kent, UK. Plamil will focus on health, nutrition and healthy eating for the international vegan awareness day on November 1st by launching new, healthier, chocolate bars.

A tradition of chocolate innovation has always been an integral part of Plamils’ ethical business.

Soya protein, Lupin flour, and other ingredients are utilised to recreate melt in the mouth, golden paper wrapped bars of chocolate that ensure that vegans and those intolerant to dairy can still enjoy a creamy, sweet, smooth chocolate treat.

Regarded by many as eccentric, Plamil’s vegan founder Arthur Ling was the UK pioneer of bio fuel, soya milk and pea protein. He was also the original vegan Willy Wonka of dairy free alternatives for milk chocolate. He died earlier this year aged 86 (though he looked twenty years younger).

Arthur’s son Adrian Ling is keeping the Plamil innovative tradition alive with a new range of nutrition rich magic chocolate having liased with top London nutritionist Yvonne Bishop-Weston.

Adrian tells us “Yvonne asked if we could create a magic version of our famous dairy free chocolate that she could happily recommend, with no sugar, lower carb, higher protein and perhaps some essential fats, but still retain the delicious flavour of chocolate.”

“Having found a source of birch tree sugar alternative that has a very low Glycaemic Index (GI/GL) value we then added high protein hulled hempseed to add in omega, 3, 6 and 9 and subtle nutty flavour,” says Adrian proudly.

A delighted Yvonne tells us “Plamil really are the Willy Wonkas of healthy chocolate – this really is guilt free with all the health benefits and none of the drawbacks of sugar or artificial sweeteners – at last we really can have our cake and eat it!”

“Despite Xylitol’s awful chemical sounding name, the health benefits of this sweetener, discovered in Finland during the war, are abundantly backed up by 50 years of research. It’s not only good for your teeth but evidence shows it may be good for your bones too.” says Yvonne.

“The hempseed variety of the chocolate with essential fats and added protein really is the icing on the cake and a great treat!”

The new Plamil magic 60% cocoa, no added sugar chocolate will be available everywhere by World Vegan Day November 1st from all good health shops at RRP of £1.69 or online from Plamil.


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