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Home > Weight Loss News > Crusading Company: New Million Dollar 12 Week Challenge Launched to Help Reshape America
Crusading Company: New Million Dollar 12-Week Challenge Launched to Help Reshape America
Whippany, NJ (PRWEB) October 11, 2005 -- TRIMSPA is a company on a mission. With studies indicating that the majority of Americans are over weight and serious health issues on the rise as a result, the company’s newest campaign touts a handsome incentive to lose weight – $1 million in cash and prizes. Launching its 2006 Million Dollar 12-Week Challenge, TRIMSPA’s crusade is to help take the country from worst to first by reshaping America one body at a time.
“The problem is very real,” said TRIMSPA CEO, Alex Goen, adding “and our mission is to help fix it.” Goen, who conceived the Challenge and has committed $1 million in cash and prizes as a way to positively affect change, said, “Weight loss is a change in lifestyle; turning bad habits into good ones. TRIMSPA X32 is just one of the tools available to help you start tackling the problem. There’s also adopting a proper nutrition, incorporating exercise into your life, and getting healthier.”
The campaign’s new commercial features “before” and “after” photos, video footage, and voice clips of the transformation of 64 finalists from the 2005 Million Dollar Makeover Challenge. Said Goen, “These 64 people collectively lost literally over a TON of weight in last year’s (2005) Challenge.” Inspired by Smith’s weight-loss and motivated by $1 million in cash and prizes, their stories are, Goen avows, “remarkable and inspirational.”
The new Challenge, which runs mid-October through September 2006, allows entrants to choose any 12-week period within the Challenge dates to lose the weight.
As a support mechanism, TRIMSPA also offers an Online Support Community, an interactive web based community designed for people looking to lose or maintain weight by offering mentors, weight loss and healthy eating tips, message boards and more.
About TRIMSPA, Inc.
TRIMSPA Inc., headquartered in Whippany, New Jersey, is the maker of TRIMSPA® X32™, a leader in weight-loss supplements. TRIMSPA® X32 is the “Official Weight Loss Product” of the Hawaiian Tropic®, Mrs. America® and Mrs. World® Pageants. TRIMSPA Inc. is a supporter of various high-profile celebrity events, such as the American Music Awards, Critics Choice Awards, and more. TRIMSPA,Inc. is an associate sponsor in the NASCAR® Busch Series racing circuit through Braun Racing. The company has worked with numerous charitable organizations including the Millennium Women's Foundation, Susan G. Komen Breast Cancer Foundation®, American Cancer Society®, and Make-A-Wish Foundation®.
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